Route 99: The Clothing Brand Playbook
Route 99: The Clothing Brand Playbook
You can design. That was never the problem. The problem is the part nobody explains: which factory to trust, what a blank actually costs, why your sample came back two sizes small, and how a sold out drop can still lose money.
Route 99 is the whole chain in one book. 184 pages, nine chapters, written by someone who packed the parcels.
What is inside
Part 1: Make
How the garment is actually produced. Blanks versus cut and sew. Fabric, GSM
and shrinkage. Screen print, DTG, DTF, embroidery and puff, compared on real
cost. Tech packs, sampling rounds, MOQs, deposits and how to read a factory
quote before you sign it.
Part 2: Run
How the business survives between drops. The cost sheet that shows your real
landed cost and margin. Drops versus always on. Pre orders and how much stock
to hold. Product photography you can shoot yourself. The launch sequence, and
what to do when a drop flops.
Part 3: Ship
How orders leave the building without breaking you. Packing that protects the
brand and the margin. Self fulfilment versus a 3PL, and the exact order count
that flips it. Courier rates, bulk labels, customs forms, duties, returns and
lost parcels.
What you get
- The book, 184 pages, as PDF and EPUB. No DRM.
- Cost sheet template so you can price a drop properly.
- Tech pack template that factories actually accept.
- Nine supplier outreach scripts that get replies, plus the red flags to watch for in the answers.
- Every future edition free. Print costs move and couriers change. When the book updates, your copy updates with it.
Who it is for
You have designs ready but no idea who prints them. You sold one drop, made nothing, and cannot work out why. You are packing orders on your bedroom floor and drowning. A factory quoted you and you cannot tell if it is fair.
Who it is not for: anyone looking for a get rich quick scheme, anyone who already runs their own factory floor, or anyone who wants dropshipping with zero involvement in the product.
Delivery
This is a digital product. The download link is emailed to you the moment your payment clears, and it is on the order confirmation page too. Nothing ships, nothing to wait for. Lifetime access, download as often as you like.
Four full pages are free to read on the product page before you buy.
``` --- ## 4. Plain text version If your theme strips HTML, or you want it for a marketplace listing: ``` You can design. That was never the problem. The problem is the part nobody explains: which factory to trust, what a blank actually costs, why your sample came back two sizes small, and how a sold out drop can still lose money. Route 99 is the whole chain in one book. 184 pages, nine chapters, written by someone who packed the parcels. PART 1: MAKE How the garment is actually produced. Blanks versus cut and sew. Fabric, GSM and shrinkage. Screen print, DTG, DTF, embroidery and puff, compared on real cost. Tech packs, sampling rounds, MOQs, deposits and how to read a factory quote before you sign it. PART 2: RUN How the business survives between drops. The cost sheet that shows your real landed cost and margin. Drops versus always on. Pre orders and how much stock to hold. Product photography you can shoot yourself. The launch sequence, and what to do when a drop flops. PART 3: SHIP How orders leave the building without breaking you. Packing that protects the brand and the margin. Self fulfilment versus a 3PL, and the exact order count that flips it. Courier rates, bulk labels, customs forms, duties, returns and lost parcels. WHAT YOU GET - The book, 184 pages, as PDF and EPUB. No DRM. - Cost sheet template so you can price a drop properly. - Tech pack template that factories actually accept. - Nine supplier outreach scripts that get replies. - Every future edition free. DELIVERY Digital product. Download link emailed the moment your payment clears. Lifetime access. Four full pages are free to read before you buy.